Making Decisions Without Certainty

Some decisions stay hard after the research is done. More information can narrow the options, but it cannot remove every cost, risk or tradeoff.

Lorri spent nearly three decades in Alberta real estate and business ownership, work that required decisions with incomplete information and real consequences. Her current work also examines intuition and judgment.

This conversation will look at which facts actually change a decision, what assumptions are being treated as evidence, where intuition belongs in judgment and which tradeoffs you are prepared to own.